Anna Shin
Opinion
13 April 2021
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From loyalty programmes, points and incentives to personalised communications, these are marketers’ common attempts at retaining customers’ share of wallet. Beyond value driven incentives, there is a new reality – edutainment – that is proving to shake up and influence customer loyalty in ways we have not considered before.
About Anna Shin
Anna Shin is the Senior Strategist at R/GA Singapore.